Olivier Roux: Marketing SpecialistOlivier was with each group for two 3-hour lecture periods. The first one was a overview of the contemporary European fashion industry, and the second, an overview of the luxury industry.
In addition to his extensive knowledge of the fashion industry, Olivier gave us invaluable insight into what it means to be French and to work in France.
Some of his most memorable quotes are:
"French people don't worry about being politically correct. If it is ugly, they will say it's ugly - but when they say it is beautiful you know they are being sincere."
"You can't be nice all the time and succeed in the fashion industry.
You have to be tough, and the rewards will be great."
Olivier knows all the districts where the hip people live and work in Paris, (the ones who sell their creations to the Japanese) and consults with designers to develop their marketing plans when he is not lecturing in the top Parisian fashion schools.
In addition to his extensive knowledge of the fashion industry, Olivier gave us invaluable insight into what it means to be French and to work in France.
Some of his most memorable quotes are:
"French people don't worry about being politically correct. If it is ugly, they will say it's ugly - but when they say it is beautiful you know they are being sincere."
"You can't be nice all the time and succeed in the fashion industry.
You have to be tough, and the rewards will be great."
Olivier knows all the districts where the hip people live and work in Paris, (the ones who sell their creations to the Japanese) and consults with designers to develop their marketing plans when he is not lecturing in the top Parisian fashion schools.
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