Retail research: Dries Van Noten boutique

We went to the Dries Van Noten store on the left bank next to the Seine and they were very nice to us - surprisingly nice for such a high profile boutique. They explained that the Dries philosophy was to maintain the character of the original space of his boutiques. This space had been a bookstore and the first room to the left really reminds one of an old-time bookstore with a ladder - except that it's georgeous clothing and not books! The other rooms felt like a living room with georgeous antique furniture and a collection with a beautiful ethnic influence. The students took the experience very seriously and it was wonderful to see them taking notes in their notebooks with the fashion show logo.

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